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Finding Joy Every Day

Susan Feldman – Founder & CEO of In The Groove – A Lifestyle Destination For Age-Defying Women

Susan Feldman on She's Got Moxie with Joy ChudacoffNever say it’s too late.

My guest today, Susan Feldman was 53 when she founded One Kings Lane, a go-to destination for home and interior design shopping because she couldn’t find home furnishings that she liked. She cracked the code on this industry and ended up selling One Kings lane to Bed Bath & Beyond.

Now, Susan's on to her next entrepreneurial venture, In the Groove. With a sense of humor, community, and self-awareness, In The Groove is on a mission to free women from rules, age limits, and expectations.

Today, Susan talks about how and why she became an entrepreneur at 53, how she dealt with an empty nest, the advice she would've given herself before she started her companies and much more.


You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

Just get started.” – Susan Feldman

Show Notes:

  • Why it’s never too late to start a business – there is no age limit
  • Interesting STATS about women over 50 and their economic power
  • How an EMPTY NEST can be a fresh start – this is a GOOD thing!
  • What it’s like to launch a digital platform
  • One of the hardest things for a founder to do
  • The ADVICE she wished someone would have shared with her early on

It doesn't have to be perfect. It has to be good. You have to not be embarrassed by what you're putting out there, but put it out there. Because you're going to iterate on it anyway.” – Susan Feldman

Connect with Susan Feldman:

Facebook | Instagram | Twitter | In the Groove

I think being an entrepreneur is so amazing and so rewarding and so much fun. I wish I would've done it 20 years earlier.” – Susan Feldman