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Rosie O’Neill – This Entrepreneur Has a Major Sweet Tooth

Rosie O'Neill on She's Got Moxie with Joy Chudacoff

My guest today, Rosie O’Neill is an entrepreneur with a major sweet tooth. She is the Co-Founder and Chief Creative Officer of Sugarfina, a luxury candy boutique that started in Beverly Hills. Inspired by a screening of Willy Wonka and the Chocolate Factory on a third date with her boyfriend (and now hubby), Rosie and Josh dreamed up a candy boutique for grown-ups.

Named “One of the Most Beautiful Candy Shops” by Architectural Digest, Sugarfina is a luxury candy boutique for grownups that brings a fresh and fashionable approach to those with a sweet-tooth. Sugarfina is re-introducing the lost art of high quality artisan candies made by small-batch candy makers around the world.

Before candy, Rosie played with dolls as the Director of Marketing for Barbie at Mattel where she led a global unit that sold over 50 million dolls.

You can Subscribe and Listen to the Podcast on Apple Podcasts. And be sure to leave me a Rating and Review!

The hardest things about running a business are cash and people. I say that if you can figure out those two things then you are ahead of pretty much everyone else.” – Rosie O'Neill

Show Notes:

  • Why she moved to a studio apartment, downsized her car and gave herself $100 a week
  • Why she left Barbie to become an entrepreneur
  • The LIGHTBULB MOMENT that led to Sugarfina’s success
  • How to deal with cash flow
  • Why Rosie EATS a FROG every morning for breakfast
  • What’s it like to work with your HUBBY
  • Why Rosie stays open to RISK
  • TIPS on how to HIRE the Right people

You really should be hiring people as though you are going to be spending most of your life with them, because you are going to be spending a good amount of your week with them.” – Rosie O'Neill

Connect with Rosie O'Neill:

Facebook | Instagram | Twitter | Sugarfina

Even if you don’t make it, and even if you kinda fall back on this place where you don’t have a lot of money, you can still be very happy.” – Rosie O'Neill