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Finding Joy Every Day

Rosie O’Neill – How Sugarfina Has Achieved Explosive Growth Over The Past 450 Days

Rosie O'Neill on She's Got Moxie with Joy Chudacoff

**Rosie O’Neill is the FIRST in a series of ENCORE podcast interviews we will be conducting over the next few months. We’ve been closely watching the growth of some of the women we’ve had on the show before and we’re inviting back guests who are having explosive growth and are willing to share the journey with you.

Rosie O’Neill, is an entrepreneur with a major sweet tooth for business. I had Rosie on ‘She’s Got Moxie’ back on November 15, 2017, and that episode is still today one of our most popular. Since my last interview with Rosie, (about 450 days ago), Sugarfina has grown tremendously. Today, she shares with us what business has been like and how the company has exploded with growth so quickly.

In July 2012, along with her co-founder and fiancé (now hubby) Josh Resnick, Rosie launched Sugarfina, a luxury candy boutique for grown-ups featuring the finest confections from artisan candy makers around the world. Best known for Champagne and Rosé-infused gummy bears, Sugarfina has been named one of the “World’s 50 Most Innovative Companies” and “World’s 10 Most Innovative Retailers” by Fast Company as it disrupts the $200B confections industry. Sugarfina has also made the list of the “World’s Most Beautiful Candy Shops” by Architectural Digest.


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I certainly have those days where I start to go into the negative self-talk, but I’m trying to be much better about catching it and turning it around. And basically, the same advice that I would give to a female entrepreneur friend, I try to give that to myself. Sometimes we’re harder on ourselves than we would be to a friend.” – Rosie O’Neill

Show Notes:

  • What’s happened in the last 450 days (it’s quite Remarkable)
  • The strategy they’ve used to grow beyond physical locations to get into the hands of their target consumer
  • The difference between hiring for the “RIGHT NOW” versus Hiring for Future Growth (Brilliant!)
  • Her Biggest Challenge (“it’s always the same”)
  • DAILY rituals have contributed to her success as a CEO and Co-Founder
  • How she handles the really tough “I’m not sure if I can go on” days
  • Her quick decision-making process
  • The things she’s outsourced in her life (this was a humorous moment for sure!)
  • Her BEST Advice for women entrepreneurs who are in the sweet spot of scaling

Do your most dreaded task first thing in the morning. It is basically like wake-up and do that disgusted ‘ugh, I can’t wait to get it over with’ thing.” – Rosie O’Neill

Connect with Rosie O'Neill:

LinkedIn | Instagram | Twitter | Sugarfina  |  Instagram |  Facebook

I am a big believer that you’ve got to focus on two or three things and do those things really well before you start to focus on the next thing.” – Rosie O’Neill