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Charlene Simon – The Art of Juggling Soaps, Cosmetics & Cupcakes

Charlene Simon on She's Got Moxie with Joy Chudacoff

She left school at 15 and had her three children by the time she was 20.

Today Charlene Simon is the real definition of a “serial” entrepreneur. She’s the CEO & Founder of three successful brands: Bathhouse Soapery & Caldarium, Fat Bottom Girl’s Cupcakes and Villainess Beauty.

It all started in San Diego in 2000 when Charlene walked into a soap shop that had real, live, breathing goats out back. She was mesmerized. She spent hours in the local library teaching herself the chemistry of soap making.

In 2009 (not a great year for the economy), she remembered her boss saying once, “You have to strike on real estate in a recession.” So she took $700 (all the money she had) and she went for it. She opened her first Bathhouse Soapery & Caldarium.

It’s been a wild ride and one that continues to spiral upward for this straight-talking entrepreneur who makes all her decisions on “feelings.”

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“The fear is fuel.” – Charlene Simon

Show Notes:

  • Why starting a business in a RECESSION was her BIG Break (it was the perfect time)
  • Why FEELINGS matter most to her when making decisions (she needs to feel the JOY)
  • Why CUPCAKE WARS kept calling her to be a contestant on the show – it had to do with a T-Shirt
  • Her Most DIFFICULT Business Moment – (two blocks down the street)
  • GENIUS Advice on how to handle COMPETITION
  • Her “BUFFET” Analogy (what are you hungry for?)
  • TIPS on Dealing with CRITICISM
  • And much, much more!

“Competition is nothing; I don't even look at other people.” – Charlene Simon

Connect with Charlene Simon:

Facebook | Instagram | Twitter | Bathhouse Soapery & Caldarium

“If it doesn't bring me joy, I know not to touch it.” – Charlene Simon